This tool, called GapScout, uses artificial intelligence to help businesses analyze customer reviews and gain an advantage in their market. It identifies important themes and opportunities in the market, which can help businesses position themselves as the solution. By using real feedback from the market, businesses can make decisions based on data to improve their offerings, find new opportunities, and stay ahead of their competition. GapScout provides helpful insights quickly, saving businesses time and maximizing their potential sales. It also has an early access feature that allows users to understand customer preferences and market trends early on, helping them establish long-term dominance in their industry.