This tool called Qualifyed.ai helps you find people who are similar to your existing customers and are likely to be interested in your products or services. It uses a process called Machine Learning to analyze over 3,000 different factors about your ideal customers, like their age, job, and interests. Once the tool learns what your ideal customer looks like, it can then identify and score 96% of adults in the United States who closely match that profile. It takes their email addresses and creates a special list, which can be used on platforms like Facebook to target advertising specifically to those high-scoring individuals.
